Marie Brizard Wine & Spirits (MBWS) experienced a 6% like-for-like rise in sales within France during the second quarter. This growth is attributed to the strong performance of its William Peel whisky brand.
The company’s positive results mark a return to growth in its domestic market, France. The increase in sales was specifically noted as being driven by consumer demand for William Peel whisky.
The post <a href="https://www.thedrinksbusiness.com/2026/07/marie-brizard-wine-spirits-returns-to-french-growth/">Marie Brizard Wine & Spirits returns to French growth</a> first appeared on <a href="https://www.thedrinksbusiness.com">The Drinks Business</a>.
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