A Singapore-based brewery, Lion Brewery, has returned to the Indian market after an absence of over six decades. The company launched two beers in Delhi as part of its strategy to capitalize on India’s expanding premium drinks sector.
The historic British brewer, with roots stretching back to the 19th century, is re-establishing its presence in India after more than 60 years. Lion Brewery debuted its products in Delhi, signaling a move to tap into the growing demand for premium beverages within the country.
The Drinks Business reported that the launch represents an attempt by Lion Brewery to gain a foothold in India’s increasingly competitive and lucrative drinks market. The brewery is positioning itself to appeal to consumers seeking higher-quality beer options.
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