Hugo Spritz Surpasses Aperol Spritz in UK Google Searches
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Hugo Spritz Surpasses Aperol Spritz in UK Google Searches

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New data reveals the Hugo Spritz has overtaken the Aperol Spritz in popularity among UK consumers, as measured by Google searches during the summer months. This marks the first time the elderflower-flavored cocktail has held this position.

The Drinks Business reported that the Hugo Spritz is now being searched for more frequently on Google within the UK than its orange-hued competitor. Jessica Mason looks at what this means for the elderflower-flavoured movement, according to the article.

The data indicates a shift in consumer preference towards the Hugo Spritz during the summer season. The source does not provide specific numbers regarding search volume, but states definitively that the Hugo has “edged ahead” of the Aperol Spritz. This change suggests growing interest in elderflower-based cocktails.

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