Apple is reportedly developing two game controllers designed for iPhones, and will likely sell them under its Beats brand. Bloomberg’s Mark Gurman first reported the development, which was corroborated by code references found in macOS 26.7.
The controllers are being spearheaded by Beats executives, according to Gurman. Apple often utilizes its Beats subsidiary to explore new product categories and offer options at more accessible price points. This approach allows Apple to avoid compromising the design aesthetic and premium positioning of its core Apple products.
Gurman notes that a controller “makes sense in that context,” as reaching a broad audience requires relative affordability, necessitating the use of less expensive materials than typically found in Apple products. He also suggests the gaming culture aligns naturally with the Beats brand. Beats currently sells iPhone cases and USB-C cables, demonstrating Apple’s willingness to experiment with accessories outside its usual design parameters.
The discovery of references to the controllers was made in the code for macOS 26.7, despite the controllers being designed for iPhones.
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