Brad Pitt stars in a new ad campaign for the De’Longhi Magnifica Duo espresso maker, directed by Spike Jonze. The humorous spot features Pitt interacting with a pack of 16 dogs whose barks are subtitled, offering commentary on his daily routine.
The advertisement opens with Pitt being greeted by his canine roommates after waking up. A Golden Retriever asks, “Slept in, huh?” to which Pitt replies, “No, it’s normal time.” As he prepares his espresso, the dogs offer opinions on his coffee preparation, with one requesting a “hot” drink and a Dachshund scolding him for a poor attitude. Another scene shows the dogs demanding he do the dishes before receiving coffee.
The campaign, titled “Hot or Cold, Always Perfetto,” highlights the idea that there isn’t one single way to enjoy espresso. According to Aparna Sundaresh, global chief marketing officer at the De’Longhi Group, “At De’Longhi, we believe that Perfetto is the spirit of immersing yourself in your coffee moment, Italian style. But perfected to your taste.” She explains the Duo range is designed to allow consumers to customize their coffee, “hot or cold,” to suit their preferences.
The campaign will launch globally on September 9 across broadcast, digital, and social media platforms, and will be supported by a Perfetto Barista influencer campaign. The De’Longhi Magnifica Duo is currently available for $999.95 at DeLonghi.com and select retailers.
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