Suntory, the Japanese spirits giant, has reintroduced its Hibiki 12-Year-Old whisky to the global travel retail market. The return of this product marks the first time it has been available in the global travel retail sector in more than a decade.
According to reports, the Hibiki 12-Year-Old had been absent from the global travel retail market for 11 years. This extended hiatus has now concluded with the product's reintroduction by Suntory to the travel retail channel.
The global travel retail market, commonly abbreviated as GTR, serves as a distribution channel for spirits brands. Suntory's decision to return the Hibiki 12-Year-Old to this market comes after the lengthy 11-year period during which the product was not available through these outlets.
Suntory, described as a Japanese spirits giant, produces the Hibiki brand as part of its portfolio. The 12-Year-Old designation refers to the age statement of the whisky expression that has now returned to global travel retail.
Industry publication The Drinks Business reported on the reintroduction of Suntory's Hibiki 12-Year-Old to the global travel retail market following the 11-year hiatus.
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