Samsung New Zealand launched an ad campaign featuring a New Zealand man named Tim Cook shortly after Apple unveiled its first foldable phone, the iPhone Duo. The ad mimics Apple’s promotional style and highlights the Galaxy Z Fold8.
The ad campaign stars Tim Cook from Palmerston North, New Zealand, who shares a name and slight resemblance to the former Apple CEO. In the ad, Cook states, “Hi. I’m Tim Cook, from Palmy, and I’m reviewing my new Samsung Galaxy Z Fold8.” He then delivers lines such as “the future is here” and “with this phone everything changes,” concluding with, “Best phone I’ve ever had. You can quote me, Tim Cook from Palmerston North.”
The timing of the ad coincides with Apple’s September 9 product launch event, where the company introduced the iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, AirPods 5, and the iPhone Duo foldable smartphone. Apple’s entry into the foldable market is notably late, following releases from Samsung (original Galaxy Fold in 2019), Google, Motorola, and Huawei.
The Apple event also marked a leadership transition, with John Ternus taking over as CEO after 15 years of Tim Cook in the role. Cook has moved into the position of executive chairman of Apple’s board of directors. During the event, Cook symbolically handed over the presentation to Ternus, directing the camera away from himself and toward Ternus as the opening sequence began, stating, “No, no, no, no, no. Not me. That’s your guy. That’s your opener,” before pointing to Ternus.
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