OnePlus has confirmed it will no longer launch new products in the United States or Europe, effectively ending its direct sales presence in those regions. The decision follows a period of shifting market strategy for the company, including the cancellation of its second foldable phone. While the specific reasons cited are limited to this announcement, industry observers have long anticipated this move.
The parent company, Oppo, has not yet detailed how it will handle existing customers or support for previously released products in the US and Europe. The Verge reports that OnePlus is officially giving up on these markets, while Engadget frames the decision as a bowing out after canceling its second foldable device. No sources indicate plans to re-enter either market at this time.
The move leaves open questions about the future of OnePlus’s global strategy. While Oppo has not commented on broader implications, the company's focus appears to be shifting away from direct competition in North America and Western Europe. The cancellation of the foldable phone suggests a reassessment of product priorities as well.
Read the original coverage
💬 Comments
📜 Comment Policy