Meta launched Muse, a personal AI agent on Tuesday for users 18 and over, designed to assist with everyday tasks such as scheduling, shopping, and long-term goal planning. The agent operates within a Secure VM, a dedicated virtual machine intended to isolate user data and activity for enhanced security and privacy. Meta says Muse is available through a dedicated app for iOS and Android, the Muse.ai website, and will soon integrate with WhatsApp and Meta’s AI glasses. While users can try Muse for free, extensive automation will require a subscription to one of Meta’s AI plans.
Muse is Meta’s response to competing AI agents like OpenClaw and Instinct, developed by Meta Superintelligence Labs, a unit formed roughly a year ago to accelerate the company’s AI capabilities. Internal testing, previously known as “Hatch,” allowed employees to autonomously operate applications and browse the web. Meta claims Muse is designed to be user-friendly, accepting natural language prompts to perform tasks like booking travel, sending emails, and even facilitating online sales, including purchases made through Stripe’s Link payment infrastructure which issues single-use card numbers to protect user financial information. Meta states Muse is the first AI agent covered by Link’s purchase protections, guaranteeing no-fee returns.
Meta is emphasizing security features to address past trust concerns. The Secure VM architecture aims to keep untrusted web data separate from the agent’s action-taking capabilities. Wired reports that Meta has been testing Muse internally, allowing employees to autonomously operate third-party applications and browse the web on their behalf.
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