USC has announced several updates to the fan experience at the Los Angeles Memorial Coliseum for the 2026 football season. These changes aim to enhance the game day atmosphere and cater to fan feedback.
USC Athletic Director Jennifer Cohen revealed the updates, which include the addition of KTLA anchor Hayley Elwood as the new in-stadium host. New concession items will also be available, highlighted by beer served in collectible Trojan sword-shaped containers.
The 2026 season will feature themed games and giveaways. Fans attending the Ohio State and Oregon games will receive rally towels. The Fresno State matchup will include a halftime drone show, and fireworks will precede every home game.
“There is nothing in the world like being in the Coliseum on game day, and we cannot wait for what promises to be an unforgettable 2026 season,” Cohen said in a statement. “Providing the Trojan Family with a first-class experience remains a top priority, and we have worked hard to listen to our fans and implement changes based on their feedback. Improving game day while honoring the traditions that make this place special is an ongoing priority, and we look forward to supporting our teams and creating the best atmosphere in college athletics.”
The Trojans will open their 2026 season at the Coliseum against San Jose State on Saturday.
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