Mack & Schühle Italia has expanded its Grapur range of lower alcohol organic wines with the addition of a spumante brut. The new sparkling wine offering extends the company's portfolio in the organic wine market, specifically within the lower alcohol segment.
The Grapur range, which focuses on lower alcohol organic wines, now includes the spumante brut among its product options. This addition brings a sparkling choice to the existing portfolio of wines available under the Grapur brand name from Mack & Schühle Italia.
According to Mack & Schühle Italia's CEO, the spumante brut is "immediate, social and low-risk." These descriptors provide insight into the characteristics and intended positioning of the new addition within the Grapur range of lower alcohol organic wines.
The expansion marks a development for the Grapur product line, which is designed as a range of lower alcohol organic wines. The spumante brut joins the other wines in the Grapur portfolio, offering consumers an additional selection within this product category from Mack & Schühle Italia.
Mack & Schühle Italia's addition of the spumante brut to the Grapur range represents a broadening of the brand's lower alcohol organic wine offerings. The sparkling wine addition is now available as part of the Grapur selection.
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