YouTube Unveils Exclusive Shows From Alex Cooper, Trevor Noah at TV Upfronts
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YouTube is presenting a lineup of exclusive shows from creators including Alex Cooper, Trevor Noah, and Kareem Rahma during television upfronts week. The company once funded creator-driven original content but wound down that effort several years ago, shifting to a strategy of promoting shows that YouTubers produce themselves. That approach makes YouTube an outlier during the annual event, as the streaming giant pitches Madison Avenue advertisers on content it does not directly control or own.
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