X, formerly known as Twitter, is launching “NFL Gametime,” a dedicated feed for National Football League content. The new feature will integrate data, news, and creator content directly into the user experience on the platform.
X will offer “NFL Gametime” as a selectable stream alongside the existing “For You” and “Following” feeds. This allows users to customize their X experience to prioritize NFL-related content if they choose. The launch aims to enhance the platform’s appeal to football fans.
According to Variety, the new stream will weave together data, news, and content from creators.
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