Colossal Biosciences, a company attempting to resurrect the woolly mammoth, has partnered with Spin Master, the entertainment company behind ‘Paw Patrol,’ to broaden public engagement with de-extinction efforts.
Colossal Biosciences is working to use advanced genetic technologies to bring back the woolly mammoth. The company aims to repopulate the Arctic tundra with the species, believing it can revitalize the ecosystem and combat climate change. According to the Hollywood Reporter, the partnership with Spin Master will involve educational content and experiences centered around the science of de-extinction.
The collaboration will see ‘Paw Patrol’ characters integrated into Colossal Biosciences’ outreach programs. This includes creating content that explains the complex science behind bringing back extinct species in a way that is accessible to children. The goal is to inspire the next generation of scientists and conservationists.
“We’re trying to make this science accessible,” said Colossal Biosciences co-founder Ben Lamm. “We want to get kids excited about this. If we can get a whole generation of kids thinking about de-extinction and the importance of biodiversity, that’s a win for everyone.” The partnership is described as a way to “humanize” the science and make it more relatable to a wider audience.
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