Warner Bros. Uses AI Dog Podcast for Film Promotion
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Warner Bros. Uses AI Dog Podcast for Film Promotion

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Warner Bros. is leveraging an unusual marketing tactic to promote its upcoming sci-fi action film, “The End of Oak Street,” by partnering with the AI dog podcast “DogPack.”

The studio has created a 90-second clip featuring interviews conducted by Goldie, an AI golden retriever, and Frenchie, an AI French bulldog. The podcast segment includes commentary about Starbuck, who plays the canine companion to Anne Hathaway and Ewan McGregor in “The End of Oak Street.”

According to Variety, the promotional clip highlights a behind-the-scenes moment with actor Ewan McGregor. A representative stated, “Ewan McGregor was excellent with treats,” indicating his positive interaction with Starbuck during filming. The partnership aims to generate buzz for the film through an unconventional and engaging medium, appealing to dog lovers and podcast listeners alike.

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