UTA Signs Steven Rinella and MeatEater for Representation

UTA is hunting for cash in the great outdoors: The agency has signed Steven Rinella, an influential creator in the outdoor-lifestyle space, and his multiplatform media company, MeatEater, for representation.

Rinella’s MeatEater, founded in 1999, has grown into a diversified company spanning premium video, podcasts, publishing, commerce and live experiences. The company has established a significant presence across these various media formats and consumer touchpoints.

UTA will represent Rinella and his company moving forward. This signing connects the agency with a prominent entity in the outdoor-lifestyle sector.