Trump Proposes AI Rebranding, Announces Plans for ‘AI Force’

Donald Trump has suggested that the term “Artificial Intelligence” is unpopular and is polling his followers for alternative names, Superior Intelligence, Extreme Intelligence, or Supreme Intelligence. He framed recent concerns about AI safety as a continuation of past “hoaxes” generated by Democrats, including claims about Russia, Ukraine, and climate change. Trump also announced plans to create an “AI Force,” similar to the Space Force, and to appoint an “AI Czar” requiring a “High I.Q.” This follows the recent resignation of David Sacks as Trump’s AI and crypto czar, who moved to a role on the President’s Council of Advisors on Science and Technology. The announcement comes amid heightened debate over AI safety, sparked by concerns raised by an AI researcher at Anthropic who warned of potential existential risks. Trump stated he will “cherish, help, and watch over” the AI industry, but also alleges a “crazed Data Center attack” preceded the current focus on AI, a claim he did not substantiate. New York recently halted permits for large data center projects, and both Republicans and Democrats have raised concerns about data centers.

Where they differ

• TechCrunch emphasized the context of the AI safety debate and the recent resignation of Trump’s previous AI advisor, David Sacks.
• The Washington Times focused primarily on Trump’s statement about rebranding AI and his poll on Truth Social.

What is not yet known

• The specific duties of the proposed ‘AI Force’ and ‘AI Czar’ were not detailed.
• The evidence supporting Trump’s claim of a “crazed Data Center attack” remains unspecified.

Background

• Donald Trump previously announced the creation of an “AI Force” and the intention to appoint an “AI Czar” to oversee AI development, positioning the US to lead in the field and compete with China [Fact Refinery, 2026-09-19].
• David Sacks previously served as Trump’s AI czar, but resigned to take a role on the President’s Council of Advisors on Science and Technology [Fact Refinery, 2026-09-19].
• Concerns about AI safety have been growing among researchers and lawmakers, with some calling for increased regulation, while Trump has dismissed these concerns as a “hoax” [Fact Refinery, 2026-09-19].
• The European Union is considering legislation restricting social media access for those under 15, requiring platforms to prioritize safety [Fact Refinery, 2026-09-18].

Our reading

Our reading is that Trump is attempting to reframe the narrative around AI, dismissing safety concerns as politically motivated attacks similar to those he’s previously labeled “hoaxes”. We interpret the proposed “AI Force” and “AI Czar” as a continuation of his strategy to project strength and leadership in a technologically competitive landscape, while simultaneously downplaying legitimate anxieties about the technology’s potential risks. The rebranding effort suggests a desire to control the public perception of AI, potentially to bolster support for his administration’s policies.

What to watch

• The specific details of the proposed ‘AI Force’ and ‘AI Czar’ roles, including budget allocations and areas of responsibility, will be released in the coming weeks [unspecified source].
• Whether Trump provides any evidence to support his claim of a “crazed Data Center attack” and if this claim influences policy decisions regarding data center permits [official statements/press conferences].

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