The Conservative party is proposing a new system for Universal Credit claimants who have been unemployed for more than six months. Under the plan, approximately 350,000 individuals would receive a reduced “Subsistence Allowance”, 70% of the full Universal Credit rate, loaded onto a pre-paid card restricting purchases of alcohol, cigarettes, and gambling services. The proposal is intended to incentivize work and reduce the welfare bill, saving an estimated £538 million annually.
The scheme would tie the length of time a claimant receives the full Universal Credit rate to their employment history. Every two years of previous work would grant an additional year at the full rate. Those with limited work history would transition to the lower “Subsistence Allowance” after six months. Claimants who are sick, disabled, or already employed would be exempt.
Conservative leader Kemi Badenoch stated the current system is “unfair” because it allows individuals to receive more in benefits than those in employment, and that welfare should be a “safety net” not a “lifestyle choice.” The party argues the restrictions on the pre-paid card will ensure funds are used for essential items.
Labour has criticized the proposal as “unworkable” and a failure to address systemic issues within the welfare system. Helen Barnard, director of policy and research at the anti-poverty charity Trussell Trust, argued that Universal Credit already falls short of covering essential living costs, pushing individuals to food banks. The proposals protect “those with a strong employment record,” such as a 58-year-old who has worked since leaving school but has recently been made redundant, who would retain the full allowance until state pension age.
Our reading is that the Conservative party is attempting to define a clear distinction between those deemed “deserving” and “undeserving” of full welfare support, framing employment history as a key metric. The proposal appears to be a politically motivated effort to address perceived unfairness in the system, while simultaneously reducing the welfare bill. The emphasis on restrictions via a pre-paid card suggests a distrust of claimants’ spending habits, and a desire to control how benefits are utilized.
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