Tesla CEO Elon Musk has announced the company will halt Cybertruck production in 2027 to prioritize manufacturing of its two-seater Cybercab robotaxis. The decision comes after just three years of underwhelming Cybertruck sales, falling far short of initial projections of 250,000 units per year. Tesla had initially envisioned its Austin, Texas factory as dedicated to Cybertruck production, but has instead sold only tens of thousands of the vehicles. This marks the third Tesla product discontinued to support the company’s ambitions in artificial intelligence and robotics, following the planned end of production for the Model S and Model X to make way for Optimus humanoid robots.
The Cybertruck, first announced in 2019, was intended to be a radical departure in pickup truck design, inspired by cyberpunk aesthetics. However, the vehicle faced delays, with the initial promise of a starting price under $40,000 and 500 miles of range unmet at launch in late 2023. The final price point began around $60,000 with a reduced range. Musk described the Cybertruck as “the finest in apocalyptic equipment” at its launch event, but the polarizing design and higher-than-expected price hindered sales. Tesla has been testing Cybercabs in Austin, Texas, and plans to expand operations to Dallas later this month, also operating robotaxi versions of its Model Y SUVs in several cities.
Musk stated production of the Cybertruck is “winding down,” but did not specify whether manufacturing would be moved or cease entirely.
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