Tech Talk, Streaming, Sports and Reboots Dominate Day 1 of Upfronts
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73d ago

Tech Talk, Streaming, Sports and Reboots Dominate Day 1 of Upfronts

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The first day of Upfronts week featured back-to-back presentations from NBCUniversal, Fox and Amazon Prime Video, with each company tailoring its pitch to Madison Avenue. Variety’s Brian Steinberg attended the Monday triple-header and reported on the key themes during an episode of the “Daily Variety” podcast.

Steinberg parsed how the platforms emphasized technology, streaming expansion, sports content and franchise reboots to capture advertiser attention. The conversations highlighted a media landscape in transition, where legacy networks and digital giants competed side by side for ad dollars.

The podcast also included an interview with NBCUniversal Entertainment chief business officer Liz Jenkins. She discussed the importance of risk-taking during a period of industry disruption, offering insights into how the company navigates rapid change.

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