Spotify is marking its 20th anniversary with a new in-app experience designed to let users revisit their personal listening histories. The feature, called “Spotify 20: Your Party of the Year(s),” was rolled out on the Spotify app on Tuesday morning.
The campaign acts as a kind of personalized time capsule, looking back on listening habits over the years. By taking part, users are able to unlock a variety of features that reflect their individual music journeys on the platform.
The streaming service’s anniversary celebration aims to engage its audience by transforming two decades of usage data into a retrospective fan experience.
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