Snips to Adapt Banijay, BIG Media Titles for Short-Form Video
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2h ago

Snips to Adapt Banijay, BIG Media Titles for Short-Form Video

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Digital startup Snips has partnered with Banijay Rights and BIG Media to transform existing TV and film content into short-form, vertical video episodes. The companies aim to capitalize on the growing demand for easily-consumable content optimized for mobile viewing.

Snips, which specializes in repurposing TV and film libraries, has secured deals with Banijay Rights, the global distribution arm of Banijay Entertainment (“Big Brother,” “MasterChef”), and BIG Media. These partnerships will see series and movies from both companies adapted into minute-long episodes, designed for platforms like TikTok, Instagram, and YouTube Shorts.

The new format, described as “microseries,” will leverage existing content to create bite-sized entertainment experiences. The initiative responds to evolving viewing habits, particularly among younger audiences who increasingly prefer short-form, vertical video.

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