Snapchat has altered its recommendation algorithms to prioritize videos created by people, effectively demoting fully AI-generated content within its Spotlight feature. The change is a direct response to the proliferation of low-quality, artificially generated videos.
The social media platform announced it adjusted its systems to ensure that only videos created by “real people” are eligible for recommendations on Spotlight. This means content wholly produced by artificial intelligence will no longer be boosted in user feeds. TechCrunch reports this is a stance against what Snapchat terms “AI slop.”
Snapchat did not provide specific details about how it identifies AI-generated content, but the move signals a broader concern among social platforms regarding the impact of AI on content quality and authenticity. The company appears to be attempting to maintain user engagement by prioritizing human creativity over algorithmically produced videos. Spotlight is Snapchat’s TikTok competitor, offering users a public feed for short-form video submissions.
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