AI search startup Perplexity experienced a 60% increase in revenue from India following the conclusion of a promotional offer with Airtel, despite a decline in downloads. The company’s strategy of offering free access through a partnership with the telecom provider initially boosted user acquisition, but the subsequent revenue growth demonstrates sustained engagement and monetization.
According to TechCrunch, Perplexity’s revenue in India rose approximately 60% after the Airtel offer ended for new users. This indicates that while the initial surge in users was driven by the free access, a significant portion of those users continued to utilize the platform and contribute to revenue even after the promotion concluded.
The report also notes that downloads of the Perplexity app decreased after the Airtel offer ended. However, the increase in revenue despite the download decline suggests that existing users are becoming more engaged and potentially subscribing to premium features or utilizing the platform more frequently. This highlights a shift from simply acquiring users to retaining and monetizing them.
Perplexity has positioned itself as an AI-powered alternative to traditional search engines, providing concise answers with cited sources. The company’s success in India, even after the end of the Airtel promotion, demonstrates the growing demand for AI-driven information access in the region.
We don't rate truth. We strip the spin and show you which perspectives covered the story. You decide.
Read the original coverage
💬 Comments
📜 Comment Policy