Peacock subscribers will have the option to add a subscription to Starz, according to announcements made by NBCUniversal and the streaming service. The new offering allows Peacock customers to sign up for Starz directly within the app.
Under the agreement, select Peacock subscribers can access content from Starz, including franchises like ‘Outlander’ and ‘Power,’ for $11.99 per month, as reported by The Hollywood Reporter. NBCUniversal and Starz have collaborated on this new offering, but it is not a bundle of the two services.
The promotion of Starz will be available to all Peacock subscribers, giving them the option to subscribe within the app. This feature was added to the home screen as part of the deal between the programmer and NBCUniversal, Deadline reported.
No details were provided regarding potential discounts or promotional offers for existing Peacock or Starz subscribers. The companies have not specified how long this add-on subscription will be available.
The addition of Starz aims to expand content options for Peacock subscribers and potentially attract new customers to both platforms. It also represents a continued trend in the streaming industry towards offering bundled or add-on services.
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