NBCUniversal Opens 2026 Upfronts With ‘Las Culturistas’ Hosts, Vin Diesel Surprise
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NBCUniversal Opens 2026 Upfronts With ‘Las Culturistas’ Hosts, Vin Diesel Surprise

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NBCUniversal opened its 2026 upfront presentation to advertisers on Monday at Radio City Music Hall with a laser light show that featured all the colors of the NBC logo rainbow. The event then moved into a monologue and musical number from “Las Culturistas” hosts Bowen Yang and Matt Rogers, set to the tune of Bruno Mars and Rosé’s “APT.”

Billed as the “most glamorous midmorning of the year,” the presentation also included a surprise appearance by Vin Diesel. Tina Fey took the stage to set up NBC’s 100th birthday bash, highlighting a milestone moment for the network.

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