Pop Mart’s popular Labubu collectible has been given a soccer makeover in collaboration with FIFA, timed to coincide with the upcoming 2026 FIFA World Cup. The new line of merchandise includes plush dolls, keychains, and blind boxes.
The toothy, wide-eyed Labubu figure is now featured in “The Monsters x FIFA Series,” a limited-edition collection released by Pop Mart. This collaboration aims to capitalize on the excitement surrounding the 2026 FIFA World Cup.
The series includes a variety of collectible items beyond plush dolls and keychains, also featuring blind boxes and game-day merchandise. The release indicates Pop Mart’s strategy to leverage popular culture events for its viral collectibles.
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