As Israel prepares for Tuesday’s election, the campaign has largely become a referendum on Prime Minister Benjamin Netanyahu’s long tenure, with challenger Gadi Eisenkot positioning himself as an alternative. After nearly three decades in Israeli politics, including 19 years as prime minister, Netanyahu’s dominance is such that nearly every political figure defines themselves in relation to him. Eisenkot, a former chief of staff, is running on a platform of “integrity” and “responsibility,” implicitly contrasting himself with Netanyahu, whom both supporters and opponents acknowledge as a skilled but often Machiavellian politician.
While Eisenkot’s campaign lacks the charisma of Netanyahu, supporters say this emphasizes his focus on action rather than rhetoric. Noa Sadeh, 56, stated she is “fed up with people who know how to talk” and wants someone who will “do the doing part.” Retired Colonel David Nadler, who served under Eisenkot, emphasized the importance of “integrity,” meaning Eisenkot “says something, he means it, he will do it.”
The political landscape is divided not along traditional left-right lines, but into “Bibi and anti-Bibi” blocs. Even figures on the nationalist right, such as Naftali Bennett and Avigdor Lieberman, who previously worked closely with Netanyahu, are now in opposition. Some on the hard-right, like Yishai Fleisher of Otzma Yehudit, acknowledge Netanyahu’s tendency to lean left and see their role as pulling him back to the right, advocating for further Jewish settlements in the West Bank.
Following the October 7th attacks, Netanyahu is attempting to reframe himself as a hawkish leader, a shift from his previous image. The election will test whether voters accept this reinvention.
Our reading is that this election is fundamentally about assessing Netanyahu’s leadership, both historically and in the wake of the October 7th attacks. The emergence of Eisenkot as a challenger isn’t based on a distinct ideological platform, but rather on a perceived lack of “integrity” and effective action from the long-serving prime minister. The division of the political landscape into “Bibi and anti-Bibi” blocs suggests a highly personalized election, where policy differences are secondary to opinions of Netanyahu himself.
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