Gersh has launched a soccer division after acquiring UK-based agency PLG. The talent and sports agency is merging PLG with You First Football, a company Gersh purchased in 2024.
The newly formed agency will operate under the name Gersh Football. The division will represent clients including Liverpool defender Trent Alexander-Arnold, who was previously represented by PLG.
PLG, a UK-based sports representation outfit, was acquired by Gersh as part of the agency's expansion into soccer representation. The acquisition and subsequent merger with You First Football creates a combined soccer division under the Gersh umbrella.
Gersh had previously entered the soccer representation market through its 2024 acquisition of You First Football. The purchase of PLG and the creation of Gersh Football represents a consolidation of the agency's soccer-related representation interests under a single division.
The new Gersh Football division will operate as part of the broader Gersh agency structure. The merger combines the client rosters and representation capabilities of both PLG and You First Football under the unified Gersh Football brand.
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