Fox Corp. initially launched its new Fox One streaming service in the fall of last year. At the time of the launch, executives steeled themselves for a wave of sign-ups by cord-cutters. These specific consumers were identified as being eager to stream the company’s offerings.
An interesting dynamic regarding the audience retention has emerged from this launch. Jesse Watters, who is not known for his athletic prowess, may be a hit with streaming sports fans all the same. The data suggests that sports fans appear to stay for Fox News content.
The launch strategy anticipated a surge in subscribers interested in specific programming. However, the crossover viewing habits indicate that the audience for the service extends beyond just athletic content.
We don't rate truth. We strip the spin and show you which perspectives covered the story. You decide.
Read the original coverage
💬 Comments
📜 Comment Policy