Former PGA Tour Commissioner Tim Finchem and his wife are donating $13 million to support a new charitable strategy for the tour, as it navigates a shift towards increased commercialization. The donation comes as the PGA Tour prepares for the season-ending Tour Championship, which boasts a $40 million purse with a $10 million winner’s prize.
The PGA Tour announced plans for “PGA Tour Charities” on Monday, ahead of the Tour Championship. This new strategy aims to build around national campaigns while also focusing on creating a more localized impact. The timing of the donation and the new strategy comes at a moment when profit is a major focus within the golf world, given the tour’s transformation into a new commercial enterprise.
Ten years after retiring as commissioner, Finchem’s $13 million donation is intended to help launch this revised approach to charitable giving. ”
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