FIFA is facing criticism for plans to sell a minority stake in the commercial business behind the World Cup, reportedly led by Joshua Kushner’s investment company. The move, potentially worth $20 billion, has drawn accusations of selling “the soul of football.”
The governing body of international soccer, FIFA, is contending with internal opposition regarding its proposal to sell a minority stake in the commercial operations driving revenue for the World Cup tournament. According to reports, Joshua Kushner’s investment company is spearheading the search for potential investors.
The proposed deal could be valued at approximately $20 billion. Critics are alleging that Gianni Infantino, FIFA's president, is attempting to monetize the sport in a way that compromises its integrity. One detractor stated that Infantino is trying to sell “the soul of football.” The specifics of how this stake sale would impact the organization and the World Cup tournament itself remain unclear, but the controversy highlights tensions between financial growth and preserving the traditional values of the game.
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