Fallon and Meyers See Summer as Opportunity for Ratings Boost
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12d ago

Fallon and Meyers See Summer as Opportunity for Ratings Boost

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Jimmy Fallon and Seth Meyers will begin broadcasting several weeks of late-night shows aimed at capturing the smaller summer television audience. This presents a significant opportunity for NBC, as “The Tonight Show” with Jimmy Fallon will launch on Monday without any regular competitors.

The two hosts are attempting to reach viewers during one of TV’s smallest viewership periods. The unique circumstance is that Fallon's "Tonight Show" begins its run on Monday without facing competition from other late-night programs, a situation reminiscent of earlier television eras.

The source does not provide further details about the length of this broadcasting period or specific programming plans beyond the intention to reach summer audiences.

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