Frances Berwick, of Bravo and Peacock, notes a growing respect for unscripted television programming. For years, the genre was often considered inferior to scripted content or incompatible with premium branding.
Berwick, speaking on the changing landscape of television, stated, “For a long while it was considered either substandard, or that you couldn't be premium and unscripted.” This suggests a historical devaluation of reality TV formats like ‘Summer House’ and ‘Love Island,’ which are staples of Bravo and Peacock’s programming.
The executive’s comments indicate a shift in how the industry views unscripted content. Previously dismissed as less valuable, it is now gaining recognition for its potential to attract audiences and build brand prestige. The article does not specify *how* this change occurred, but highlights that the perception is evolving.
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