Bose Launches Sport and Ultra Open Earbuds, Expanding Open-Ear Audio Line

Bose has unveiled the Sport Open Earbuds and Ultra Open Earbuds (2nd Gen), expanding its open-ear audio offerings with models priced at $199 and $299 respectively, available for preorder September 19 and shipping October 1. The Sport Open Earbuds are designed for active use, featuring a secure fit and IP54 sweat/splash resistance, while the Ultra Open Earbuds (2nd Gen) build on Bose’s original open-ear design with improved audio, longer battery life, up to 9 hours, and a new Immersive Audio mode with a Cinema setting. Both models utilize Bose OpenAudio technology, delivering sound through the air near the ear rather than bone conduction, and feature Bose SpeechClarity for enhanced voice isolation.

The Ultra Open Earbuds (2nd Gen) incorporate new drivers for deeper bass and louder volume, and support AptX codecs for high-resolution audio. They will be available in Black, White Smoke, Cherry Chocolate, and Olive Green. The Sport Open Earbuds come in Black, White Smoke, and Eucalyptus Green. According to Bose president Raza Haider, the new earbuds aim to integrate music seamlessly into daily life and active pursuits while maintaining situational awareness.

CNET notes the original Ultra Open Earbuds sparked a proliferation of clip-on earbud styles, and the market has become crowded with lower-priced alternatives since their 2024 release. ZDNet highlights the Ultra Open Earbuds (2nd Gen) as a premium option, while the Sport Open Earbuds cater to active lifestyles. The Sport Open Earbuds share a similar design to Shokz OpenDots 2, and while offering a secure fit, are not as durable with an IP54 rating compared to Shokz’s IP57 rating.

Where they differ

• CNET emphasized the crowded market of clip-on earbuds and the availability of cheaper alternatives, a point not highlighted by other sources.
• ZDNet positioned the Ultra Open Earbuds (2nd Gen) as a premium option and the Sport Open Earbuds for active users, framing the product line based on user needs.
• Techpowerup focused on detailing the features and availability of both models, providing a comprehensive overview of the product launch.
• Engadget provided the most concise coverage, simply announcing the refresh of the Ultra Open Earbuds and the addition of the sport model.

What is not yet known

• Independent reviews of the audio quality and performance of both models are not yet available.
• The specific improvements to the drivers in the Ultra Open Earbuds (2nd Gen) beyond 'deeper bass' and 'louder volume' are not detailed.

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