A simple three-ingredient tofu marinade has become a 20-year cult favorite at Bon Appétit, proving so popular that attempts to remove it from the menu were met with strong customer resistance. The recipe's enduring appeal stems from its simplicity and flavor.
The marinade consists of just three ingredients, though the specific components are not detailed in the source material. According to Bon Appétit, they once tried removing the tofu dish featuring this marinade from their offerings.
“They tried taking it off the menu. It didn’t go well,” the article states, indicating significant negative feedback from customers. This prompted a reversal of the decision and ensured the marinated tofu remained a staple on the Bon Appétit menu for at least another 20 years.
The reason for its continued success appears to be its simplicity and the positive reception it receives from diners. The marinade has achieved “cult favorite” status, demonstrating that even basic recipes can become highly valued by a dedicated customer base.
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