Apple Inc. is holding a lottery for its U.S. retail employees who wish to participate in staffing the upcoming in-person unveiling of its latest products, anticipated to be the new iPhone. The company is gearing up for what it considers its biggest product launch of the year.
The lottery system will determine which Apple Inc. retail workers will have the opportunity to assist with the September event. Bloomberg News reported that this initiative is designed to allow employees to be directly involved in showcasing the products they sell. The company has not released any further information about the lottery process or how many employees will be selected.
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