Amazon MGM Studios has announced a new initiative involving artificial intelligence in entertainment production. Three animated series have received orders from Prime Video through the newly established GenAI Creators' Fund, a joint initiative between Amazon Web Services and Amazon MGM Studios.
The GenAI Creators' Fund represents a collaboration between Amazon's cloud computing division and its film and television studio. According to the announcement, Amazon MGM Studios is promoting the use of AI to help create "cinematic" entertainment. Executives stated that the initiative is designed to empower human creative professionals rather than replace them.
The three animated series greenlit under this initiative include projects from several established content creators. Jorge Gutierrez, director of "Maya and the Three," is involved in one of the projects. Albie Hecht, a former Nickelodeon executive, is also contributing to the initiative. Additionally, Buzzfeed Studios is participating in the production of content under this fund.
One of the announced projects is titled "Cupcake & Friends," according to Deadline's reporting. The specific details of the other two series were not fully disclosed in the available coverage. The projects span different creative backgrounds, from traditional animation to digital media production.
The initiative marks a development in Amazon's approach to content creation for its Prime Video streaming platform. By establishing a dedicated fund for AI-assisted production, Amazon MGM Studios and AWS are positioning artificial intelligence as a tool within the entertainment production pipeline. The collaboration between the studio and cloud computing divisions suggests an integration of Amazon's technological infrastructure with its content creation operations.
The involvement of established industry figures such as Gutierrez and Hecht, along with Buzzfeed Studios, indicates that the fund is working with creators who have existing credentials in animation and digital content. Gutierrez previously directed "Maya and the Three," an animated series released on Netflix. Hecht's background includes executive roles at Nickelodeon, a major children's entertainment network. Buzzfeed Studios brings experience in digital content production to the initiative.
The announcement did not include specific details about how AI technology would be implemented in the production of these series or what percentage of the creative process would involve AI assistance. The executives' statements emphasized that the technology is intended to support human creators in their work.
The three animated series will be available on Prime Video, Amazon's streaming platform. No release dates were specified in the initial announcement.
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