For the first time, fans of the 1998 film ‘Practical Magic’ and its upcoming sequel can purchase officially licensed merchandise. Products are being released through various retailers including Charlotte Tilbury and Wayfair.
This marks the first instance where official products inspired by ‘Practical Magic’ have become available to the public. The Hollywood Reporter notes that this is coinciding with anticipation for the film's forthcoming sequel.
The initial wave of merchandise includes items from brands like Charlotte Tilbury, known for its beauty products, and Wayfair, a home goods retailer.
The release of this merchandise is intended to capitalize on the enduring popularity of the 1998 cult classic and build excitement for the sequel. The Hollywood Reporter states that “This marks the first time ‘Practical Magic’ fans can shop official products inspired by the 1998 cult classic and its upcoming sequel.”
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