Meta’s Facebook is preparing to test a significant overhaul of its app, shifting towards a full-screen video experience reminiscent of TikTok. The change aims to compete with the popular short-form video platform and potentially revitalize user engagement on Facebook.
The Verge reports that Facebook will begin testing this “reimagined experience” later this year. A subset of users will be placed into an environment where they are immediately presented with a full-screen video feed upon opening the app. This differs significantly from the current Facebook interface, which prioritizes posts from friends, groups, and pages in a newsfeed format.
The move comes as Facebook faces increasing competition from TikTok, which has rapidly gained popularity, particularly among younger demographics. While Meta owns Instagram, another major player in visual social media, it appears the company believes adapting Facebook itself to mirror TikTok’s core functionality is necessary. No specific details were given regarding how this new feed will incorporate content from friends and pages; only that it will be a “full-screen video the moment they open the app.”
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