Luxury beauty houses are featuring several actors in campaigns for new and existing fragrances this summer. Zendaya is the new global ambassador for Prada Beauty’s Paradoxe franchise. Jacob Elordi will succeed Timothée Chalamet as the face of Bleu de Chanel, in a campaign directed by Alfonso Cuarón. Jonathan Bailey is starring in a campaign directed by Todd Field for Armani’s I Will, the brand’s first new men’s fragrance in over 20 years.
Valentino Beauty has named Dakota Johnson and Alexander Skarsgård ambassadors for Vendetta, the Maison’s first Prestige fragrance franchise in six years. The campaign, photographed by Inez & Vinoodh, portrays the pair as a couple in a romantic, “us-against-the-world” scenario, further explored in a campaign film. Vendetta Donna, the fragrance for Johnson, features notes of boozy nectar, tuberose, and sandalwood, while Skarsgård’s Uomo includes ginger, cinnamon-liquor accord, and patchouli.
Chanel’s Bleu de Chanel campaign, starring Elordi, is directed by Cuarón, with Elordi channeling James Bond and Thomas Crown. Dior has tapped an actor to return as the face of its mainstay fragrance, described as a floral bouquet evoking fresh laundry and misted grass. Lancôme’s signature fragrance now includes black cherry, violet leaf, and oud.
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