Xbox Tests Ad-Supported Cloud Gaming with Insiders
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Xbox Tests Ad-Supported Cloud Gaming with Insiders

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Microsoft’s Xbox is initiating a test program for ad-supported cloud gaming, offering the option to members of its Xbox Insiders community. The trial will allow players to access games they already own through a free experience that includes advertisements.

The rollout begins Thursday and is exclusively available to Xbox Insiders who possess an Xbox account. Participants will be able to stream a selection of games from their existing library with the inclusion of ads. Variety reports no details were given regarding the length or frequency of ad breaks.

Xbox is using its fan-feedback community, Xbox Insiders, to gather data and refine the experience before any potential wider release. The company has not yet announced if or when this ad-supported model might become available to all Xbox users.

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