CNN and Variety have announced an expanded partnership to produce and distribute premium content throughout the upcoming awards season. This builds on previous collaborations, including ‘Actors on Actors’ and town halls featuring prominent actors.
The two brands previously worked together on “Actors on Actors” and a town hall event with Timothée Chalamet and Matthew McConaughey. Now, they are formally expanding their collaboration to cover the entire awards season with new content.
According to Variety, this partnership allows them to expand how they deliver coverage. The specific details of *how* they will expand were not provided in the source material, but the intention is to create and share “premium content” throughout the period leading up to and including major entertainment award ceremonies.
The collaboration aims to leverage the strengths of both organizations – Variety’s deep industry knowledge and CNN’s broad reach – to provide comprehensive awards season coverage.
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