Donald Trump is set to kick off a Republican midterm convention in Dallas, Texas, an event not held since 1982. The Republican National Committee chair has dubbed the event “Trumpapalooza,” despite polling data indicating Trump’s low approval ratings may hinder Republican candidates in the upcoming 2026 midterms. Some Republican candidates are avoiding the convention altogether, while others may see limited benefit from Trump’s attendance. Trump’s MAGA Inc. super PAC has approximately $400 million on hand and has already invested $59 million in ad buys across key states, including $10 million in Texas. Trump has publicly urged voters to “Pretend, please, that I’m on the ballot.” The convention will not include the traditional elements of a presidential-year convention, such as formally selecting a candidate or setting a party platform, and will instead function as a multi-day GOP infomercial. Georgia GOP chairman Josh McKoon acknowledged headwinds for Republicans in midterm elections but expressed confidence Trump could “move those numbers in a very positive direction.”
McKoon conceded the outlook for Republicans has changed since Trump’s 2024 comeback, noting the typical challenges faced by the party in power during midterm elections. He suggested Trump’s ability to mobilize low-propensity Republican voters is uniquely valuable. The convention’s format reflects Trump’s belief that Republican candidates perform best during presidential election years due to his influence on voter turnout.
Our reading is that the Republican convention is a calculated gamble. Despite polling data suggesting Trump may be a liability, the RNC is leaning heavily into his influence, framing the event as a means of mobilizing voters and creating a spectacle. The acknowledgement of headwinds by a Georgia GOP chairman, coupled with the unconventional format and Trump’s urging voters to “pretend” he’s on the ballot, suggests a recognition of potential challenges and an attempt to bypass traditional campaigning.
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