Summer Concerts Thrive Despite Rising Ticket Prices
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Summer Concerts Thrive Despite Rising Ticket Prices

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Despite consistently being cited as the biggest barrier to concert attendance, rising ticket prices are not deterring music fans this summer. The global live music business is experiencing a strong season, according to data from Luminate’s U.S. Music 360 survey.

The primary concern for potential concertgoers has long been cost. However, the percentage of respondents on Luminate's U.S. Music 360 survey who cite ticket prices as a deterrent remains consistent, indicating fans are willing to pay more to attend live events.

This resilience suggests that demand for live music experiences is strong enough to offset concerns about affordability. The article does not specify *why* this is the case, but notes it's happening despite cost being consistently named as the biggest barrier to attendance.

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