A two-person startup has developed a solution to address the jarring and often disliked sounds of emergency alerts. The company aims to make these critical notifications less unpleasant, potentially increasing public responsiveness.
The irritating “Beeep. Beeeep. Beeeeeeeeeeeeeeeep.” sound associated with Emergency Alert System (EAS) and Wireless Emergency Alerts (WEA) has long been a source of frustration for many. According to Wired, a small startup is attempting to fix this pervasive problem. The company’s approach involves creating more palatable alert tones.
The reason behind the unpleasantness stems from the historical development of the EAS. Originally designed for radio broadcasts, the system relied on attention-grabbing sounds that were effective in an era before constant digital noise. These legacy tones have carried over to modern alerts sent to smartphones and other devices, proving jarring in today’s soundscape. The startup hopes its redesigned alerts will be less likely to cause anxiety or annoyance, making people more receptive to the vital information they convey.
The company has not been named in the article, but it is described as a two-person operation focused solely on improving emergency alert sounds. While details about their specific technology are limited, the core concept revolves around creating tones that are both noticeable and less abrasive than current standards.
We don't rate truth. We strip the spin and show you which perspectives covered the story. You decide.
Read the original coverage
💬 Comments
📜 Comment Policy