Snap CEO Evan Spiegel and other executives presented new features and services for the company’s smart glasses, Specs, in Los Angeles this week, attempting to justify the device’s $2,200 price tag. The initial release of Specs earlier this year was widely criticized, causing the company’s stock to fall.
The new updates aim to integrate Specs into a broader range of digital activities. Entertainment options now include connections to HBO Max and Spotify. However, the most significant announcement was Specs Intelligence, described as an “anticipatory AI” system. Snap claims this system “builds an understanding of your goals, priorities, relationships, and routines from the apps and tools you choose to connect, helping you focus on what matters now while making progress towards your longer-term goals.” Spiegel characterized it as an “AI native operating system with intelligence designed around your projects” that connects Snap’s AR “Lenses” across devices.
Snap also launched Specs for Enterprise, enabling integration into corporate workflows. The company has partnered with Amazon, Salesforce, Nvidia, and other firms to make the device useful for employees. A demonstration showcased an IT technician using Specs to repair hardware. Snap is developing mobile device management, security controls, and deployment methods for the device.
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