Phoebe Bridgers Uses Small Venue Shows to Promote New Music
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Indie artist Phoebe Bridgers has adopted a distinct approach to generate interest in her new music by stepping away from internet-based promotion. Instead, she has performed a series of surprise shows at small venues where phones are not allowed.
This strategy requires fans to piece together clues regarding a potential upcoming album. The method has proven successful in building anticipation for the artist's new work.
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