Oreo Re-Releases BTS Collaboration Flavor Due to Popular Demand
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2h ago

Oreo Re-Releases BTS Collaboration Flavor Due to Popular Demand

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Oreo is bringing back its limited-edition flavor created in collaboration with the South Korean boy band BTS after the initial release sold out. The cookies, described as brown sugar pancake sandwich cookies, were highly sought after and are being re-released due to consumer demand.

The Kitchn reported on the original launch in June, expressing excitement about the new Oreo flavor developed with BTS. After immediately obtaining a package, the team “fell in love” with the unique taste of the brown sugar pancake sandwich cookies. However, these were initially released as a limited-time offering.

Oreo has responded to the popularity of the collaboration by announcing a re-release. The source indicates that Oreo “must have heard our prayers,” suggesting consumer feedback played a role in the decision to bring back the flavor.

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