Notah Begay III is being honored for his work with Native youth, stemming from his own experiences as a prominent golfer and member of the Diné people. He used red clay, or chiih, as a personal symbol during his golfing career.
Begay III would rub a small strip of chiih across his cheek—just below each eye—before every match. The red clay was a symbol and an homage to his people, the Diné, whom he never asked to represent but embraced when thrust into a public position. The narrative focuses on the significance of the chiih and how it represented his connection to his heritage throughout his golfing career. He never shied away from representing his people, despite not seeking the role. The article highlights how Begay III carried this symbol with him, even when he didn't ask to be a representative.
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